Make something wonderful - Behind the Mac
People with passion can change the world. And Mac is the tool that helps these people make wonderful things.
Role: Copywriter
Awards:
ADC Awards 2019 - Integrated - Silver
The One Show 2019 - Integrated - Bronze
Bruce Hall - Blind photographer
Password: Bruce
Peter Kariuki - App developer
Password: Peter
Grimes - Musician
Password: Grimes
Selected Press
Ad Age
Adweek
The Drum (Ad of the Day)
The Verge
Hypebeast
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The Rock X Siri - Dominate the day
Apple asked us to put Siri back on the map.
So we made a 3 minute short film featuring the future president.
It was one of the most watched ads on YouTube in 2017.
Role: Junior Copywriter
Awards:
Cannes Lions - Social & Influencer Lions - Bronze Lion
Cannes Lions - Media Lions - Shortlisted
Global Effies 2018 - Gold
Webby People's Voice Award 2018
Password: Siri
We also made some 15s.
Cooking:
Password: Cooking
Reminder:
Password: Reminder
Space:
Password: Space
The poster that teased the launch. Made with LA Associates.
Selected press:
CREATIVITY PICK OF THE DAY
Ad of the Day on THE DRUM
AdWeek
AdAge
The Hollywood Reporter
Variety
NYmag
Billboard
Campaign
Complex
The Verge
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Student Work
A reasonable place to sleep
80% of the time you're in a hotel room, you're sleeping.
So it doesn't really matter what that room looks like,
or what amenities there are. At Super8, we know that.
Role: Copywriter
Awards:
Communication Arts Award of Excellence 2016
Radio I: Safe
more
VO: At Super8 Motels, we don’t have safes.
Don’t worry, if you had a whole lot of money,
you’d be somewhere where they have safes.
And then a whole lot of money would be in that safe.
And on your mind. Worrying you, keeping you up at night.
But you are here, in a room with no safe but
plenty of bed. And you’re free to dream
about whatever you want. Like having
a whole lot of money or a safe in your room.
ANNCR: Super 8 Motel. A reasonable place to sleep
Radio II: Front Desk
more
Front desk lady (monotone, bored):
Welcome to Super 8 Motel, do you have a reservation?
VO: Now some say our front desk could be flirtier.
But that flirting would just keep you up at night.
Because she totally winked there, right?
And she wouldn’t do that to anyone, would she?
No, she wouldn’t. What do I do now?
Should I go back and ask something?
Talk about the weather? Nice out, isn’t it?
Why would she care, she’s in a building,
that’d just make her mad. Would she even
recognize me? I bet she would...
(fades out)
ANNCR: Super 8 Motel. A reasonable place to sleep
Radio III: Lobby Bar
more
VO: At Super 8 we don’t have a lobby bar.
Without a lobby, a lobby bar is just a bar.
And we don’t run a bar, we run a motel.
Which is not a place where you want to find
yourself up all night, thinking: “What if Hank
hadn’t taken that job in Albuquerque?
Do I even know a Hank?
Would Erin have cheated on Hank?
And would Tommy have better grades?
No. Why am I still up? Why Erin? Why?
ANNCR: Super 8 Motel. A reasonable place to sleep
Some people sleep better with background-noise. There's a Super8 app for that. The production value matches our prices.
Others need a sleeping mask. And if they dream about waking up in a nice hotel room, they can. With our Super Sleeping Mask.
These stickers mock other hotels and their ridiculous "extras".
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